TikTok is introducing a updated setting that allows them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This advancement aligns with a increase in AI content, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A significant portion of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, from digital art to science explainers, and we intend to provide users the option to see more or less of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The service shared that there are presently 1.3bn videos on its app labeled as made with AI. Collectively, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of AI content they watch by opening the content preference option in the platform and selecting the AI content topic. Additional categories that can already be adjusted under the tool include current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines require creators to identify convincing AI-generated content, and it prohibits dangerous fake videos of public figures or critical incidents. Any realistic AI video that is not labeled can be taken down under its community policies.
In addition, the app will from now on apply an “AI-made” tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This project will support charitable organizations specializing in training coding and technology.
Platform Protection
The platform has defended its moderation strategy, following controversy over intentions to lay off a large number of review team members in the UK. It is set to eliminate a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A company official clarified that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by staff. The company reported a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its AI tools.
It is vital to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
